DEVELOPING AND MARKETING SUSTAINABLE CONSTRUCTION SERVICES

misbe2011 Tracking Number 223

Increasing calls for action on addressing the negative impact of human activities on the natural environment have lead to the growth of new markets for sustainable solutions. At a more macro level, the role of construction and marketing in economic development has been well established. In striving towards economic growth, a balance between marketing and construction should be considered to achieve sustainability. Engineering consultancies and other businesses have been developing the provision of ‘sustainability services’ to a diverse range of sectors including construction, energy and transportation, corporate and others. This has also been stimulated by policies enshrined in governmental legislation. Market growth in developed countries such as the UK and Singapore has been fast due to the implementation of more stringent regulations. This paper considers how the principles and practice of marketing may be applied to the promotion of sustainability services offered by engineering and construction consultancies and contractors. It will also consider the constraints and barriers, together with the opportunities for sustainability service markets in developed and developing countries. Key words: sustainability, services, marketing, construction, economic development